By Anthony Lopez-Rizzo -Image from Pixabay - A stressed small business owner is typing feverishly, sweat dripping down their face. Bills are stacked across their desk, their storefront sits nearly empty, their social media posts barely break 20 likes with zero shares, and they have 10 browser tabs open promising the latest marketing breakthrough. They are desperately trying to keep up in the era of online shopping. Then they see it: an Instagram Threads post claiming a busin

by Anthony Lopez-Rizzo Photo Provided by goodreads.com Congrats, you’ve published a book! But let’s be real: writing the book was just the beginning. Now, it’s time to get people talking. A strong PR strategy can skyrocket your visibility, establish your credibility, and get your book into the hands of eager readers. Ready to make some noise? Let’s dive in. 1. Craft Your Author Brand & Message Before you start reaching out to the media, define your brand. Ask yourself: What m