by Anthony Lopez-Rizzo Mount Veron Film Festival Logo A new chapter in the creative story of Westchester is beginning. The Mount Vernon Film Festival (MVFF) is making its inaugural debut this August 9–10, and it’s more than just another festival it’s a fresh stage for storytellers from all walks of life. Mount Vernon Film Festival: A Festival Built for the Culture What sets MVFF apart? It’s Mount Vernon’s very first film festival and it’s not just here to screen films. It’s h

by Anthony Lopez-Rizzo Non Profit Image by Ryan Griggs Nonprofits, it is time to stop thinking PR is only for big corporations and celebrity causes. Public relations is one of the most valuable tools a nonprofit can use to amplify its mission, attract donors, and spark meaningful partnerships. Best part? You do not need a massive budget to get started. Here is how a Nonprofit PR strategy can create serious value for your nonprofit, with real examples to prove it. Nonprofit PR

by Anthony Lopez-Rizzo Short-form series apps In today’s swipe-and-scroll culture, short-form drama series are not just a passing trend they’re a powerful force transforming the global entertainment industry. Whether it’s a 2-minute vertical romance on a Chinese streaming app or a gritty 10-minute series on an indie platform, bite-sized storytelling is winning the attention wars and racking up billions of views in the process. Where short-form series All Began Short-form stor

Discover how TikTok thumbnails can elevate your content, improve profile engagement, and help build a stronger visual identity. Learn why they matter and how to create better ones.

by Anthony Lopez-Rizzo Image by Saturation.io New Jersey is rolling out the red carpet for filmmakers, offering one of the most competitive tax credit programs in the country. Whether you're producing a feature film, TV series, or digital media project, the NJ Film and Digital Media Tax Credit can cover up to 35% of your qualified production expenses dramatically stretching your budget while keeping your project on track. Here’s What You Need to Know: 35% Credit: For qualifie

by Anthony Lopez-Rizzo How to land sponsorships as a content creator Let’s be real, content creation is a lot of work. Between filming,...

By Anthony Lopez-Rizzo What is UGC made with Canva A few weeks ago, I was sitting in a coffee shop, half-working, half-scrolling TikTok (as one does). The video I landed on wasn’t polished. No professional lighting. No fancy camera. Just a girl sitting on her bedroom floor talking about a pair of leggings she had just bought. “They’re actually that good,” she laughed, stretching the fabric to prove her point. It had over 100,000 likes and a handful of comments asking where to

By Anthony Lopez-Rizzo Photo by Virtina Creating a film is only half the battle, getting people to see it is the other half. Whether you're prepping for your first indie feature or planning a short film release, a solid marketing budget is essential to gain visibility, draw an audience, and open doors to future projects. Here's how to build a realistic, effective marketing budget for your film. 1. Know Your Marketing Goals Start by asking yourself: Are you trying to get into

by Anthony Lopez-Rizzo Photo Provided by goodreads.com Congrats, you’ve published a book! But let’s be real: writing the book was just the beginning. Now, it’s time to get people talking. A strong PR strategy can skyrocket your visibility, establish your credibility, and get your book into the hands of eager readers. Ready to make some noise? Let’s dive in. 1. Craft Your Author Brand & Message Before you start reaching out to the media, define your brand. Ask yourself: What m

by Anthony Lopez-Rizzo So, you’re thinking about PR for your business, but you’re not sure when’s the right time to start. Should you wait until you’re more established, or is it better to dive in from the get-go? The truth is, the earlier, the better. Here's when you should think about kicking off your PR game. Why PR is a Must-Have for Your Business PR isn’t just about landing a spot in the news, it’s about building trust, increasing your visibility, and shaping the way peo

By Anthony Lopez-Rizzo, In today's fast-paced digital world, instant gratification has become a prevailing expectation for consumers....

By Anthony Lopez-Rizzo We all have done something that has unintentionally hurt/offended someone and became the villain in someone's...

by Anthony Lopez-Rizzo CapCut is the latest free to use video editor that all the tiktok creators are using. The video editing program is...

By Anthony Lopez-Rizzo Live streaming has taken over the space of all social media platforms leading a new type of content to take over...

by Anthony Lopez-Rizzo PR stunts have always been a common practice for generating media buzz for years. Social media Staging is getting...