Headshot of Daniel Hirsh By Anthony Lopez-Rizzo In the world of acting, physicality plays a pivotal role in creating enticing and captivating performances. Actor and creator Daniel Hirsh (@hirshnoc) is revealing critical yet often overlooked physical elements in his viral TikTok series “Cracking Acting.” This innovative series, dubbed “#cracking,” breaks down key techniques actors can use to elevate their craft by improving body awareness and movement. No fluff. No unnecessar

by Anthony Lopez-Rizzo Non Profit Image by Ryan Griggs Nonprofits, it is time to stop thinking PR is only for big corporations and celebrity causes. Public relations is one of the most valuable tools a nonprofit can use to amplify its mission, attract donors, and spark meaningful partnerships. Best part? You do not need a massive budget to get started. Here is how a Nonprofit PR strategy can create serious value for your nonprofit, with real examples to prove it. Nonprofit PR

Discover how TikTok thumbnails can elevate your content, improve profile engagement, and help build a stronger visual identity. Learn why they matter and how to create better ones.

by Anthony Lopez-Rizzo Image by Saturation.io New Jersey is rolling out the red carpet for filmmakers, offering one of the most competitive tax credit programs in the country. Whether you're producing a feature film, TV series, or digital media project, the NJ Film and Digital Media Tax Credit can cover up to 35% of your qualified production expenses dramatically stretching your budget while keeping your project on track. Here’s What You Need to Know: 35% Credit: For qualifie

By Anthony Lopez-Rizzo What is UGC made with Canva A few weeks ago, I was sitting in a coffee shop, half-working, half-scrolling TikTok (as one does). The video I landed on wasn’t polished. No professional lighting. No fancy camera. Just a girl sitting on her bedroom floor talking about a pair of leggings she had just bought. “They’re actually that good,” she laughed, stretching the fabric to prove her point. It had over 100,000 likes and a handful of comments asking where to

By Anthony Lopez-Rizzo Photo by Virtina Creating a film is only half the battle, getting people to see it is the other half. Whether you're prepping for your first indie feature or planning a short film release, a solid marketing budget is essential to gain visibility, draw an audience, and open doors to future projects. Here's how to build a realistic, effective marketing budget for your film. 1. Know Your Marketing Goals Start by asking yourself: Are you trying to get into

By Anthony Lopez-Rizzo Photo by onefoursix.com A well-crafted press release is a powerful tool to generate media coverage, attract attention to your book, and position yourself as a noteworthy author. Whether you're launching a book, announcing an event, or sharing big news, here’s how to write a compelling press release that gets results. 1. Start with a Strong Headline Your headline should be short, clear, and attention-grabbing. It should quickly tell the reader what your

by Anthony Lopez-Rizzo Photo Provided by goodreads.com Congrats, you’ve published a book! But let’s be real: writing the book was just the beginning. Now, it’s time to get people talking. A strong PR strategy can skyrocket your visibility, establish your credibility, and get your book into the hands of eager readers. Ready to make some noise? Let’s dive in. 1. Craft Your Author Brand & Message Before you start reaching out to the media, define your brand. Ask yourself: What m

by Anthony Lopez-Rizzo photo by Screen Rant Pokémon cards are making a massive comeback and it's not just for collectors. From childhood...

by Anthony Lopez-Rizzo So, you’re thinking about PR for your business, but you’re not sure when’s the right time to start. Should you wait until you’re more established, or is it better to dive in from the get-go? The truth is, the earlier, the better. Here's when you should think about kicking off your PR game. Why PR is a Must-Have for Your Business PR isn’t just about landing a spot in the news, it’s about building trust, increasing your visibility, and shaping the way peo

By Anthony Lopez-Rizzo, Artists often have a vision, a talent, and a passion for their craft, but successfully navigating the complex and...

by Anthony Lopez-Rizzo, In the dynamic world of entertainment and talent representation, two key players often come into play: Talent...

By Anthony Lopez-Rizzo *woman shaking hands with a business man* Networking at an event is more than just exchanging business cards or engaging in small talk it's about establishing meaningful connections, forging relationships, and potentially unlocking new opportunities. Whether you're a seasoned professional or a newcomer to the networking scene, this guide will equip you with valuable insights and strategies to make the most of your event experience. Preparation is Key Be

By Anthony Lopez-Rizzo, AI is increasing in popularity in many industries; this means a lot of creatives and non-creatives are going to...