June 2025 PR Trends: What’s Shaping Public Relations This Month

by Anthony L opez-Rizzo

The landscape of public relations is evolving faster than ever. In June 2025, we’re seeing clear shifts that blend media innovation, cultural awareness, and technology-driven storytelling. Whether you're a brand, creative entrepreneur, or agency leader, staying ahead of these trends is critical to building authentic, high-impact visibility.

Here are the top PR trends shaping June 2025 and how your brand can use them to stand out in a crowded media landscape.

1. PR Trends: Story-First PR Over Press-First PR

In today’s media environment, relationships and relevance trump traditional media blasts. Journalists and creators alike are responding to story-first pitches those that anchor a clear human angle, mission, or cultural moment.

Whether you're pitching to a podcast, journalist, or influencer, leading with an emotional hook or brand narrative will yield better traction than pushing product or announcements.

Pitch Tip: Frame your pitch around a broader cultural or human insight, then insert your client or product into that context naturally.

2. TikTok and Shortform Video PR Are Dominating

TikTok isn't just a content channel it’s now a PR opportunity. From creators soft-launching new product collabs to CEOs offering transparent updates via Reels or Shorts, shortform video is becoming a primary PR asset, not just a social add-on.

PR campaigns that include video-first narratives especially unscripted, low-polish ones are outperforming static press releases.

What This Means: If you’re crafting a media strategy, embed shortform videos into your pitches, especially for Gen Z or creator-led brands.

3. Micro-Outlets and Niche Newsletters Are Gaining Influence

While mainstream media still matters, smaller niche outlets, Substacks, and local platforms are commanding trust. In June, we’re seeing more founders land impactful press in high-engagement micro-publications that align closely with their brand ethos.

This trend reflects a broader consumer shift: people want relevance and depth, not just prestige placements.

Action Step: Research and build relationships with 5–10 niche outlets or newsletter writers in your category.

4. DEI Is Shifting Toward Long-Term Accountability

Post-2020, DEI (diversity, equity, inclusion) messaging is under renewed scrutiny. Audiences want to see long-term action, internal changes, and continued transparency, not just campaigns or statements.

Brands who maintain consistent DEI storytelling especially through the voices of team members, community partners, and behind-the-scenes efforts are winning deeper loyalty.

PR Trend Insight: This month, build a communications plan that showcases your internal commitments, partnerships, and outcomes around equity and representation.

5. AI-Enhanced PR Tools Are Going Mainstream

From automated media list building to AI-assisted pitch writing and press release optimization, AI tools are no longer optional they're becoming essential. Agencies and solo publicists alike are using platforms like MuckRack AI, Notion AI, and ChatGPT for faster, more targeted outreach.

However, human nuance still matters. The best results come from AI-human collaboration: using technology for structure, and people for strategy.

Best Practice: Use AI for first drafts, but always humanize and localize your final copy before hitting send.

6. Thought Leadership Is Shifting to "Unpolished Authority"

The era of hyper-polished PR personas is fading. In its place? Candid, values-driven visibility. Founders and creatives are showing up as themselves flaws, insights, and all through owned media like LinkedIn posts, Twitter threads, Substacks, and AMA-style videos.

Audiences trust people, not perfection.

PR Strategy Shift: Position your founder or spokesperson as an expert with personality. Mix formal interviews with casual storytelling formats that build trust and relatability.

7. Event PR Is Back With Digital Crossovers

Live events are roaring back this summer, but with a twist: the strongest PR campaigns are hybrid. Whether it’s livestreaming a panel, turning an in-person activation into Reels content, or turning pop-up audio into podcasts, June’s trend is maximum content out of every moment.

Tip: Always have a content capture plan baked into your PR event strategy.

June Is a Month for Momentum

The PR trends for June 2025 signal a media moment where storytelling, strategic visibility, and personality-driven content are driving results. For brands and creators alike, this is the month to lean into:

• Showing up with values

• Partnering with niche communities

• Embracing low-lift video

• Building long-term media relationships

At Pitchcraft Media, we help brands navigate these trends with clarity, creativity, and cultural fluency. Whether you're launching something new or ready to refine your PR voice, we’re here to help you craft the narrative and make sure it lands.

Ready to elevate your PR strategy this summer?Visit www.pitchcraftmedia.com or reach out for a custom consultation.