By Anthony Lopez-Rizzo -Image from Pixabay - A stressed small business owner is typing feverishly, sweat dripping down their face. Bills are stacked across their desk, their storefront sits nearly empty, their social media posts barely break 20 likes with zero shares, and they have 10 browser tabs open promising the latest marketing breakthrough. They are desperately trying to keep up in the era of online shopping. Then they see it: an Instagram Threads post claiming a busin

Headshot of Daniel Hirsh By Anthony Lopez-Rizzo In the world of acting, physicality plays a pivotal role in creating enticing and captivating performances. Actor and creator Daniel Hirsh (@hirshnoc) is revealing critical yet often overlooked physical elements in his viral TikTok series “Cracking Acting.” This innovative series, dubbed “#cracking,” breaks down key techniques actors can use to elevate their craft by improving body awareness and movement. No fluff. No unnecessar

by Anthony Lopez-Rizzo Mount Veron Film Festival Logo A new chapter in the creative story of Westchester is beginning. The Mount Vernon Film Festival (MVFF) is making its inaugural debut this August 9–10, and it’s more than just another festival it’s a fresh stage for storytellers from all walks of life. Mount Vernon Film Festival: A Festival Built for the Culture What sets MVFF apart? It’s Mount Vernon’s very first film festival and it’s not just here to screen films. It’s h

by Anthony Lopez-Rizzo Image of Netflix Building by Netflix Website Fort Monmouth, NJ –Lights, camera, Jersey? That’s right, Netflix is rolling deep into the Garden State with the grand opening of its massive new production hub at Fort Monmouth. What used to be a historic army base is now on track to become the East Coast’s newest content factory, and it’s giving serious “Hollywood East” energy. If you're wondering why everyone's buzzing about Fort Monmouth lately, here’s the

by Anthony Lopez-Rizzo Short-form series apps In today’s swipe-and-scroll culture, short-form drama series are not just a passing trend they’re a powerful force transforming the global entertainment industry. Whether it’s a 2-minute vertical romance on a Chinese streaming app or a gritty 10-minute series on an indie platform, bite-sized storytelling is winning the attention wars and racking up billions of views in the process. Where short-form series All Began Short-form stor

by Anthony Lopez-Rizzo Image by Saturation.io New Jersey is rolling out the red carpet for filmmakers, offering one of the most competitive tax credit programs in the country. Whether you're producing a feature film, TV series, or digital media project, the NJ Film and Digital Media Tax Credit can cover up to 35% of your qualified production expenses dramatically stretching your budget while keeping your project on track. Here’s What You Need to Know: 35% Credit: For qualifie

By Anthony Lopez-Rizzo What is UGC made with Canva A few weeks ago, I was sitting in a coffee shop, half-working, half-scrolling TikTok (as one does). The video I landed on wasn’t polished. No professional lighting. No fancy camera. Just a girl sitting on her bedroom floor talking about a pair of leggings she had just bought. “They’re actually that good,” she laughed, stretching the fabric to prove her point. It had over 100,000 likes and a handful of comments asking where to

By Anthony Lopez-Rizzo Photo by Virtina Creating a film is only half the battle, getting people to see it is the other half. Whether you're prepping for your first indie feature or planning a short film release, a solid marketing budget is essential to gain visibility, draw an audience, and open doors to future projects. Here's how to build a realistic, effective marketing budget for your film. 1. Know Your Marketing Goals Start by asking yourself: Are you trying to get into

By Anthony Lopez-Rizzo Photo by onefoursix.com A well-crafted press release is a powerful tool to generate media coverage, attract attention to your book, and position yourself as a noteworthy author. Whether you're launching a book, announcing an event, or sharing big news, here’s how to write a compelling press release that gets results. 1. Start with a Strong Headline Your headline should be short, clear, and attention-grabbing. It should quickly tell the reader what your

By Anthony Lopez-Rizzo Plans for Netflix Studio in Bayonne by NJ.com New Jersey’s film industry is thriving, not just because of...

By Anthony Lopez-Rizzo, Artists often have a vision, a talent, and a passion for their craft, but successfully navigating the complex and...

By Anthony Lopez-Rizzo, In today's fast-paced digital world, instant gratification has become a prevailing expectation for consumers....

By Anthony Lopez-Rizzo, AI is increasing in popularity in many industries; this means a lot of creatives and non-creatives are going to...