Public Relations 101: How to Write a Press Release

By Anthony Lopez-Rizzo

Photo by onefoursix.com

A well-crafted press release is a powerful tool to generate media coverage, attract attention to your book, and position yourself as a noteworthy author. Whether you're launching a book, announcing an event, or sharing big news, here’s how to write a compelling press release that gets results.

1. Start with a Strong Headline

Your headline should be short, clear, and attention-grabbing. It should quickly tell the reader what your press release is about and why it matters.

Example: "Debut Author [Your Name] Releases Gripping Thriller [Book Title], Now Available Worldwide"

2. Craft a Compelling Lead Paragraph

The first paragraph should answer the who, what, when, where, and why of your announcement. Journalists and readers should immediately understand the significance of your news.

Example: "[Your Name], an emerging voice in [genre], is set to captivate readers with [Book Title], a [brief description of the book]. Scheduled for release on [date], the book delves into [key themes] and has already garnered praise from [early reviewers, endorsements, etc.]."

3. Provide More Details in the Body

After the introduction, use the following paragraphs to expand on:

• What makes your book unique

• A short author bio

• Notable endorsements or reviews

• Where the book is available (Amazon, bookstores, etc.)

• Any relevant event details (book signings, launch parties, interviews)

4. Add a Quote for a Personal Touch

Including a quote from you (or an industry expert) adds credibility and personality.

Example: "Writing [Book Title] was a deeply personal journey, and I can't wait to share it with readers who love [genre/theme]," says [Your Name].

5. Include a Call to Action

Tell the reader what to do next—whether it’s contacting you for an interview, attending an event, or purchasing the book.

Example: "For media inquiries, review copies, or interview requests, contact [Your Name] at [email] or visit [website]."

6. End with a Boilerplate

A boilerplate is a short paragraph at the end that provides background on you and your work.

Example: "[Your Name] is an award-winning author specializing in [genre]. [He/She/They] has been featured in [media outlets] and is passionate about storytelling that [key themes or message]. Learn more at [website]."

7. Format Properly

• Keep it one page (400-600 words)

• Use third-person voice

• Keep paragraphs short and concise

• Use a professional tone

Example Press Release Template

FOR IMMEDIATE RELEASE[Headline][City, State] – [Date] – [Opening paragraph with key details][Supporting paragraphs with more information][Quote from the author or relevant person][Call to action & media contact details][Boilerplate]

Get Media Coverage with the Right Distribution

Once your press release is polished, distribute it strategically:

• Send it to book bloggers, journalists, and industry influencers

• Share it on your website and social media

• Submit it to press release distribution services

A great press release can help you stand out and create buzz around your book. Want expert help crafting and distributing yours? Contact Pitchcraft Media today to make sure your story gets heard!

Pitchcraft Media is your go-to partner for PR and digital marketing strategies that get results. Let us help you build your brand and amplify your voice!