PR gimmick Image by Anthony Lopez-Rizzo Let’s be real: attention is the new currency. In a world full of endless scrolling and instant...

by Anthony Lopez-Rizzo Photo Provided by goodreads.com Congrats, you’ve published a book! But let’s be real: writing the book was just...

by Anthony Lopez-Rizzo, In the dynamic world of entertainment and talent representation, two key players often come into play: Talent...

By Anthony Lopez-Rizzo Networking at an event is more than just exchanging business cards or engaging in small talk—it's about...

By Anthony Lopez-Rizzo, In today's fast-paced digital world, instant gratification has become a prevailing expectation for consumers....

By Anthony Lopez-Rizzo, AI is increasing in popularity in many industries; this means a lot of creatives and non-creatives are going to...

By Anthony Lopez-Rizzo We all have done something that has unintentionally hurt/offended someone and became the villain in someone's...

By Anthony Lopez-Rizzo In the world of Public Relations (PR), organizing events can be a powerful strategy to engage audiences, build...

By Anthony Lopez-Rizzo Public Relations (PR) plays a crucial role in shaping the public image and perception of a brand or individual. In...