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How to Land Sponsorships as a Content Creator (Even If You’re Just Starting Out)

  • Writer: PitchCraft Media
    PitchCraft Media
  • Apr 22
  • 3 min read

by Anthony Lopez-Rizzo

picture of how to land sponsorships as a content creator
How to land sponsorships as a content creator

Let’s be real, content creation is a lot of work. Between filming, editing, engaging with your audience, and managing your platform, you deserve to be paid for the value you bring.

And that is where sponsorships come in.

Sponsorships are one of the most reliable and scalable ways for creators to get paid, whether you're on TikTok, Twitch, Instagram, or YouTube. But how do you actually get them? And how much should you charge?

Let’s break it all down.


First: What Counts as a Sponsorship?

A sponsorship is when a brand pays you to promote their product, service, or experience to your audience. It can look like:

  • A dedicated post or video

  • A product placement

  • A sponsored stream

  • A social media shoutout

  • A long term brand partnership

Unlike affiliate links, where you’re paid per sale, sponsorships are often flat fee payments or packages based on your content and audience reach.


Where To Find Sponsorship Opportunities

You do not have to wait for brands to message you. Here are actual places to find paid sponsorships:

1. StreamElements (for Twitch, YouTube and Kick creators)

StreamElements has a built in sponsorships marketplace where streamers can apply for campaigns directly, often with clear deliverables and payouts.🔗 streamelements.com

2. Influencer Marketplaces

Platforms that connect creators and brands:

  • AspireIQ

  • Collabstr

  • Famebit (YouTube BrandConnect)

  • Influencity

  • Upfluence

  • Heartbeat

  • BrandSnob

  • Skeepers (for user generated content deals)


3. Affiliate and Creator Programs

Even if it is not a paid sponsorship yet, these are great ways to build relationships with brands:

  • Amazon Influencer Program

  • LTK (LikeToKnowIt)

  • MagicLinks

  • RewardStyle

  • Rakuten

  • Impact dot com


4. Pitching Directly

Reach out to the brand, find their influencer marketing contact, or email their partnerships team with a short pitch, your media kit, and your audience stats.


Platforms Every Content Creator Should Be On

You do not need to be everywhere, but these platforms give you the most sponsorship opportunities:

  • TikTok – short form content with massive discovery potential

  • Instagram – Reels, stories, and feed content

  • YouTube – great for long form and product integration deals

  • Twitch – live streaming and sponsorship overlays (perfect with StreamElements)

  • Kick – new platform, but rising fast with sponsorship options

  • Twitter – still relevant for niche creators and community building

  • Pinterest – huge for evergreen affiliate and brand deals

  • LinkedIn – if you are also targeting B2B, tech, or speaking opportunities


How Much Should You Charge for Sponsorships?

There is no one size fits all, but here is a quick breakdown to get you started:

General Formula:

Average views or reach per post divided by 1,000 times $0.05 to $0.25 equals your base rateThen increase based on:

  • Platform (YouTube and Instagram typically pay more than TikTok)

  • Engagement rate (brands love creators with active audiences)

  • Type of content (video is more valuable than a static image)

  • Usage rights (will the brand run ads using your content)

  • Exclusivity (are you agreeing not to work with competitors)


Quick Guide:

  • Under 10K followers = $75 to $300 per post

  • 10K to 50K = $300 to $1,000 per post

  • 50K to 100K = $1,000 to $2,000 per post

  • 100K and up = $2,000 and beyond

Tip: Always ask for a brief or campaign goals before pricing. Do not be afraid to negotiate.


Resources To Help You Price and Pitch

  • Social Bluebook – calculates pricing based on your platform stats

  • Nerdy Creator Rate Calculator – quick estimate for posts and videos

  • Canva – to make a beautiful media kit

  • Notion or Google Docs – to organize brand contacts and pitches

  • Contracts – use templates from sites like The Contract Shop or creators like @paigestein on TikTok


Ready to Get Sponsored?

Sponsorships are not just for influencers with 100K followers. Brands are now looking for niche voices, micro creators, and real engagement, not just big numbers.

So show your value, stay consistent, and know your worth.

You are not just a content creator. You are a brand.

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