by Anthony Lopez-Rizzo
CapCut is the latest free to use video editor that all the tiktok creators are using. The video editing program is connected with tiktok where you can use templates from other users. This program may not be as expansive on editing tools as other video editing apps but there are some major perks to using this tool in your Marketing or PR strategy. Here are some reasons Social Media Marketers and Managers should use CapCut in their content strategy.
CapCut is Free and Easy to Use!
Just like the popular designing program Canva, CapCut has an easy UI for users to play around with. The program comes with a Green Screen tool, background cut out, adding subtitles with AI voice over, transitions, layers, and TikTok sound integration all with the press of a few tools. After you are done editing your content, you can connect to social media platforms to CapCut as TikTok, Instagram, and Twitter to post directly from the video editing app. The program can have you editing from your Phone or PC so you can make edits anywhere at your convenience.
CapCut Templates put you in favor of TikTok’s Algorithm!
When you make a template on tiktok for other users to use, Tiktok will add a link to everyone’s video that uses the template to your CapCut Video. Although hashtags and sounds can increase your reach, content that uses a Capcut template will appear with other popular videos that use that specific template creating its own add-on to the algorithm, meaning you will have more views on templated content than non templated content.
Customization and Personalization:
Personalization plays a crucial role in social media marketing success. CapCut allows marketers to customize their videos by adding branding elements such as logos, watermarks, and brand colors. This level of customization ensures that the content aligns with the brand's identity, which helps to reinforce brand recognition and foster a cohesive visual presence across different social media platforms.
In the ever-evolving landscape of social media marketing, CapCut emerges as a powerful tool that equips marketers with the ability to create captivating, professional-grade videos. Its user-friendly interface, powerful editing tools, customization options, efficiency, and seamless integration with social media platforms makes it a valuable asset for any social media marketer. By utilizing CapCut's features, marketers can unlock their creative potential, elevate their content, and leave a lasting impact on their audience. Does your business need help with your Social Media Campaign, or PR? Contact us today and book a meeting with our PR professionals so you can acquire the audience of your dreams.
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