Headshot of Daniel Hirsh By Anthony Lopez-Rizzo In the world of acting, physicality plays a pivotal role in creating enticing and captivating performances. Actor and creator Daniel Hirsh (@hirshnoc) is revealing critical yet often overlooked physical elements in his viral TikTok series “Cracking Acting.” This innovative series, dubbed “#cracking,” breaks down key techniques actors can use to elevate their craft by improving body awareness and movement. No fluff. No unnecessar

by Anthony Lopez-Rizzo Non Profit Image by Ryan Griggs Nonprofits, it is time to stop thinking PR is only for big corporations and celebrity causes. Public relations is one of the most valuable tools a nonprofit can use to amplify its mission, attract donors, and spark meaningful partnerships. Best part? You do not need a massive budget to get started. Here is how a Nonprofit PR strategy can create serious value for your nonprofit, with real examples to prove it. Nonprofit PR

by Anthony Lopez-Rizzo Image of Netflix Building by Netflix Website Fort Monmouth, NJ –Lights, camera, Jersey? That’s right, Netflix is rolling deep into the Garden State with the grand opening of its massive new production hub at Fort Monmouth. What used to be a historic army base is now on track to become the East Coast’s newest content factory, and it’s giving serious “Hollywood East” energy. If you're wondering why everyone's buzzing about Fort Monmouth lately, here’s the

by Anthony Lopez-Rizzo Short-form series apps In today’s swipe-and-scroll culture, short-form drama series are not just a passing trend they’re a powerful force transforming the global entertainment industry. Whether it’s a 2-minute vertical romance on a Chinese streaming app or a gritty 10-minute series on an indie platform, bite-sized storytelling is winning the attention wars and racking up billions of views in the process. Where short-form series All Began Short-form stor

Discover how TikTok thumbnails can elevate your content, improve profile engagement, and help build a stronger visual identity. Learn why they matter and how to create better ones.

by Anthony Lopez-Rizzo How to land sponsorships as a content creator Let’s be real, content creation is a lot of work. Between filming,...

By Anthony Lopez-Rizzo What is UGC made with Canva A few weeks ago, I was sitting in a coffee shop, half-working, half-scrolling TikTok (as one does). The video I landed on wasn’t polished. No professional lighting. No fancy camera. Just a girl sitting on her bedroom floor talking about a pair of leggings she had just bought. “They’re actually that good,” she laughed, stretching the fabric to prove her point. It had over 100,000 likes and a handful of comments asking where to

By Anthony Lopez-Rizzo Photo by Virtina Creating a film is only half the battle, getting people to see it is the other half. Whether you're prepping for your first indie feature or planning a short film release, a solid marketing budget is essential to gain visibility, draw an audience, and open doors to future projects. Here's how to build a realistic, effective marketing budget for your film. 1. Know Your Marketing Goals Start by asking yourself: Are you trying to get into

By Anthony Lopez-Rizzo Photo by onefoursix.com A well-crafted press release is a powerful tool to generate media coverage, attract attention to your book, and position yourself as a noteworthy author. Whether you're launching a book, announcing an event, or sharing big news, here’s how to write a compelling press release that gets results. 1. Start with a Strong Headline Your headline should be short, clear, and attention-grabbing. It should quickly tell the reader what your

by Anthony Lopez-Rizzo Photo Provided by goodreads.com Congrats, you’ve published a book! But let’s be real: writing the book was just the beginning. Now, it’s time to get people talking. A strong PR strategy can skyrocket your visibility, establish your credibility, and get your book into the hands of eager readers. Ready to make some noise? Let’s dive in. 1. Craft Your Author Brand & Message Before you start reaching out to the media, define your brand. Ask yourself: What m

By Anthony Lopez-Rizzo, Artists often have a vision, a talent, and a passion for their craft, but successfully navigating the complex and...