by Anthony Lopez-Rizzo Non Profit Image by Ryan Griggs Nonprofits, it is time to stop thinking PR is only for big corporations and celebrity causes. Public relations is one of the most valuable tools a nonprofit can use to amplify its mission, attract donors, and spark meaningful partnerships. Best part? You do not need a massive budget to get started. Here is how a Nonprofit PR strategy can create serious value for your nonprofit, with real examples to prove it. Nonprofit PR

Discover how TikTok thumbnails can elevate your content, improve profile engagement, and help build a stronger visual identity. Learn why they matter and how to create better ones.

by Anthony Lopez-Rizzo How to land sponsorships as a content creator Let’s be real, content creation is a lot of work. Between filming,...

By Anthony Lopez-Rizzo Photo by Virtina Creating a film is only half the battle, getting people to see it is the other half. Whether you're prepping for your first indie feature or planning a short film release, a solid marketing budget is essential to gain visibility, draw an audience, and open doors to future projects. Here's how to build a realistic, effective marketing budget for your film. 1. Know Your Marketing Goals Start by asking yourself: Are you trying to get into

By Anthony Lopez-Rizzo Photo by onefoursix.com A well-crafted press release is a powerful tool to generate media coverage, attract attention to your book, and position yourself as a noteworthy author. Whether you're launching a book, announcing an event, or sharing big news, here’s how to write a compelling press release that gets results. 1. Start with a Strong Headline Your headline should be short, clear, and attention-grabbing. It should quickly tell the reader what your

by Anthony Lopez-Rizzo Photo Provided by goodreads.com Congrats, you’ve published a book! But let’s be real: writing the book was just the beginning. Now, it’s time to get people talking. A strong PR strategy can skyrocket your visibility, establish your credibility, and get your book into the hands of eager readers. Ready to make some noise? Let’s dive in. 1. Craft Your Author Brand & Message Before you start reaching out to the media, define your brand. Ask yourself: What m

By Anthony Lopez-Rizzo *woman shaking hands with a business man* Networking at an event is more than just exchanging business cards or engaging in small talk it's about establishing meaningful connections, forging relationships, and potentially unlocking new opportunities. Whether you're a seasoned professional or a newcomer to the networking scene, this guide will equip you with valuable insights and strategies to make the most of your event experience. Preparation is Key Be

By Anthony Lopez-Rizzo, AI is increasing in popularity in many industries; this means a lot of creatives and non-creatives are going to...

By Anthony Lopez-Rizzo We all have done something that has unintentionally hurt/offended someone and became the villain in someone's...

By Anthony Lopez-Rizzo * People at an event by Pexels In the world of Public Relations (PR), organizing events can be a powerful strategy to engage audiences, build brand awareness, and foster meaningful connections. However, planning and executing a successful event requires careful consideration and strategic PR efforts. In this blog post, we will explore the key elements of making an event from a PR perspective and how to create a memorable experience that leaves a lasting

By Anthony Lopez-Rizzo Public Relations (PR) plays a crucial role in shaping the public image and perception of a brand or individual. In...

by Anthony Lopez-Rizzo CapCut is the latest free to use video editor that all the tiktok creators are using. The video editing program is...

By Anthony Lopez-Rizzo Live streaming has taken over the space of all social media platforms leading a new type of content to take over...

By Anthony Lopez-Rizzo Electronic Press Kits, EPKs for short, are a major part of the process of pitching your business, client or Brand....

by Anthony Lopez-Rizzo PR stunts have always been a common practice for generating media buzz for years. Social media Staging is getting...

By Rosa Larios Photo Courtesy of VectorShock While working in the industry of Public Relations it is important to keep up with the...